Sorry sign
May 23, 2017

The Worst CEO Apologies

When faced with difficult questions or allegations, defensiveness is often the most common response. But when this scene plays out on a public stage, constant rebuttals and shifting the blame only incites and prolongs media coverage. While corporate apologies are much more common today, they are not a panacea – and often come with a

White House front Lawn
May 16, 2017

5 Things I Learned at the White House

I was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons: Be confident in your

Tips for a digital press release
May 12, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips: 1. Google only uses the first 70 characters of your headline. This is true for all online content (blog posts, web pages,