Increasing national press coverage

Client

Nutter

Challenge

Nutter hired Denterlein to position the firm’s lawyers as leaders in the fast-paced global marketplace. An increased presence in both the mainstream and trade media remained a top priority, particularly in the firm’s key practice areas.

Approach

Based on interviews with Nutter’s legal team and a keen eye toward the interests of both trade and general interest reporters, Denterlein identified major industry trends and offered Nutter attorneys as expert sources. Denterlein also cross-referenced Nutter’s client work with new trends and breaking news to further identify and anticipate media opportunities.

Results

Denterlein doubled the firm’s media placements, with Nutter attorneys appearing in many regional and national outlets including News Week, Business Week Online, MSNBC.com, International Herald Tribune, National Law Journal, National Public Radio, New England Cable News, WBZ-TV4, WGBH-TV2, Boston Globe, Boston Herald, Boston Business Journal, Mass High Tech, Corporate Council, New England In-House and Pharmaceutical Executive.

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