Launching a new higher-education program

Client

Brown University’s Executive Master of Healthcare

Challenge

Brown University sought to raise brand awareness of its new Executive Master of Healthcare Leadership program, with an ultimate goal of driving prospective-student inquiries.

Approach

Denterlein targeted high-level healthcare executives who could serve as potential applicants or referral sources. Our approach focused on national press, positioning Brown faculty as thought leaders, and introductions to New England-based healthcare organizations.

Results

Denterlein secured significant media placements for Brown in Modern Healthcare, Becker’s Hospital Review, The New York Times’ Health Care Blog, Hospital Impact, Healthcare Executive, Clinical Innovation + Technology and Healthcare Finance News. We also arranged meetings with leaders from more than 20 healthcare organizations, who have become important referral sources and instrumental in securing speaking engagements and other opportunities for Brown faculty. As a result of our work with the marketing team at Brown, the program generated more than 1,000 inquiries in its first year, greatly exceeding expectations.

< Back to Case Studies