Working in collaboration with the City of Boston and the Barr Foundation in anticipation of the release of the Go Boston 2030 'Vision and Action' plan, Denterlein successfully executed a creative all-day event featuring a press conference, “pop-up” talks from experts, a "Mobility Hub," and a panel discussion with transportation experts from across the country.
Earned media
placements among
target regional, local, and hyper-local press
50+
Live social media posts crafted and published
via Twitter and
Instagram
Unique day-of
social media
impressions across
Twitter and Instagram
Engaging Key Audiences
We engaged various media at different points throughout the day, securing more than 60 hits in diverse regional, local, hyper-local, and innovation-minded outlets before, during and after the event. In addition, our team live Tweeted the event and captured on-site activity and audience engagement via Instagram.
“Capturing visuals and sentiment of an event encourages participation in a larger conversation. This translates into further alignment with an organization’s priorities, which can lead to true perception and behavior change.”