Archive for: 'Crisis communications'

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May 23, 2017

The Worst CEO Apologies

When faced with difficult questions or allegations, defensiveness is often the most common response. But when this scene plays out on a public stage, constant rebuttals and shifting the blame only incites and prolongs media coverage. While corporate apologies are much more common today, they are not a panacea – and often come with a

Crisis communications and manufacturing
May 2, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call: An employee has been seriously injured in one of your plants. A natural disaster has shut down production at a major facility. Workplace violence or a threat has forced the closure of a plant. Your employees are on strike. A

April 25, 2017

Fake News: Why Crisis Communications Planning is Important

If you think fake news could not possibly impact your company, we have one word: Pizzagate. When a North Carolina man walked into a little-known Washington, D.C. restaurant with an assault rifle earlier this year, the widespread impact and dangerous implications of this growing trend proved that no brand – no matter how powerful or