Archive for: 'Digital and social'

Tips for a digital press release
May 12, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips: 1. Google only uses the first 70 characters of your headline. This is true for all online content (blog posts, web pages,

Crisis communications and manufacturing
May 2, 2017

Why Crisis Communications is Important for Manufacturers

When a crisis breaks are you ready? It happens every day. You get the call: An employee has been seriously injured in one of your plants. A natural disaster has shut down production at a major facility. Workplace violence or a threat has forced the closure of a plant. Your employees are on strike. A

February 14, 2017

The Power of a Shared Experience

In a study conducted by Yale University, it was observed that when two people ate a piece of chocolate, they each described it as more flavorful and enjoyable than either of them did when one person was eating the chocolate and the other person was doing something else. Experiences, both pleasant and unpleasant, are more intense when shared.