Archive for: 'Public relations'

March 23, 2017

9 Tips for a great media interview

Your company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next? Don’t panic. With the right preparation, you will be ready to speak confidently and clearly, showcasing your brand and establishing yourself as a thought leader in your industry. Here are 9 tips for a great media interview: Develop

Definition of off the record
March 7, 2017

Off the Record: What does it mean?

Just as “is this off?” are the three most dangerous words in electrical work, and “some assembly required” are the three most dangerous words in birthday presents, off the record are the three most dangerous words in media relations. The reason? In 2017, it’s exceedingly rare that a reporter and an interview subject will mutually

Expert tips on how to pitch a reporter
January 4, 2016

10 Tips for Pitching the Media

During my 22 years as a reporter and editor at the Boston Globe and then as business editor at NECN, I have read thousands of pitches. Here are some tips for getting your pitched noticed.