Archive for: 'Public relations'

White House front Lawn
May 16, 2017

5 Things I Learned at the White House

I was fortunate to work in Vice President Joe Biden’s press office from 2015 until earlier this year. Each day in the White House was unique and different, and I was honored to be a small part of the Obama Administration. I learned something new every day, but here are my favorite lessons: Be confident in your

Tips for a digital press release
May 12, 2017

7 Tips for Digital Press Releases

The days of faxing – or even emailing – press releases are long gone. Today, if you want to get the word out, you have to think digital. Here are some quick tips: 1. Google only uses the first 70 characters of your headline. This is true for all online content (blog posts, web pages,

March 23, 2017

9 Tips for a great media interview

Your company just made a huge announcement and you’ve received multiple inquiries for media interviews. What’s next? Don’t panic. With the right preparation, you will be ready to speak confidently and clearly, showcasing your brand and establishing yourself as a thought leader in your industry. Here are 9 tips for a great media interview: Develop