As the healthcare industry continues to shift and change, we help executives navigate communications challenges, trends and policy issues. Our expertise includes:
- Market growth initiatives: From national reputation campaigns to major fundraising initiatives, we develop fresh ideas and tailored messaging that reach the audiences you care about most.
- Mergers, acquisitions, closures and new partner announcements: We excel at advising C-level executives through all phases of a major announcement, with an emphasis on strategies that help organizations control the narrative and build support – not only within the community but also among patients, physicians and staff.
- Employee and faculty communications: We help shape messaging and campaigns around important issues and announcements, educating and informing an organization’s most important ambassadors.
- Crisis management: We help senior executives and boards communicate around sensitive events, including contract disputes, leadership transitions, patient errors and litigation.
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We help schools of all sizes build awareness in a crowded market. Our influential networks become yours, helping schools advance campaigns, forge partnerships and find new referral centers. Our expertise includes leadership positioning, program launches, collateral development, social media and digital campaigns and content marketing.
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support for litigation or other sensitive issues that could jeopardize your public image.
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Denterlein addresses the communications needs of early stage and mid-stream companies – from shaping narratives and key messages to defining and implementing the best strategy to make sure your company earns coverage. We are experts in increasing understanding around publicly perceived hot buttons such as vaccine effectiveness, gene editing, drug pricing and failure to meet clinical milestones. The insights and experience we have gained from managing dozens of healthcare-related crisis enable us to help even the most complex life science company communicate strategically while protecting its reputation.
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support for life sciences and biotech companies.
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When your people are your most valuable asset, we help you develop campaigns that position your firm as an industry leader. We focus our efforts around the strength of your team, creating and leveraging content that targets specific audiences and positions your experts as important thought leaders. Denterlein helps you leverage industry trends, emerging issues and firm news to get noticed, in traditional press, trade publications and digital media.
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Proposed developments need permits. New projects need buyers. Changing neighborhoods need visibility. Denterlein develops communications campaigns for a range of clients pursuing new developments, re-positioned properties, Article 80 reviews, zoning variances, or other related issues. We also support marketing and sales efforts for new properties. From the Fenway to Cambridge, and the Seaport to the South End, we know the players and the strategies to build consensus, buzz and bottom-line impact.
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Energy & Environment
Working at the intersection of business and regulation, Denterlein helps companies in the energy and environment space raise their profiles, establish clear leadership positions and support project sales teams. From technical writing to reach your savviest stakeholders to mainstream coverage of your business, Denterlein works closely with your team to understand the issues and highlight your best stories.
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Denterlein works closely with civic, public and private organizations to move transportation projects forward. Our communications strategies advance transit-oriented development, mobility planning efforts, creative public-private partnerships and thought leadership around infrastructure investment. We craft powerful messages, boost visibility and build coalitions to ensure success.
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We position new hotels, marquee restaurants and entire neighborhoods with creative press engagement and guerilla marketing approaches, positioning new and refreshed locations as go-to destinations. From maximizing the initial appeal of a brand launch (we’ve been known to place front-page Globe business stories and lead the style section) to sustaining long-term momentum in features, round-ups and buzz-building influencer campaigns, we know what it takes to stand out in the Boston market and keep people coming back for more.
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Denterlein brings a deep understanding of the strategies and tools required to create the right kind of exposure for our nonprofit clients. We understand that an increase in need for services and an intensely challenging fundraising environment make communicating and connecting with the media, donors and influencers a top priority. From fundraising to awareness campaigns, we know how to get your mission the attention and support it needs to thrive.
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